Engender blog

New report reveals stark gender divide in Scottish sports media coverage

A new report published today by the Equal Media and Culture Centre (EMCC), based at Engender, reveals a significant gender gap in how men and women athletes are covered in Scottish sports media.

The graphic shows a navy background with white and orange left-aligned text quote that reads "New report reveals huge imbalance in the coverage of men and women's sport in Scotland persists". In the bottom right-hand corner of the graphic is the Equal Media and Culture Centre for Scotland logo.

Posted on October 19 2023 at 06:15

Tags: sport media engendernews
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Guest post: Scottish Women in Sport

The statistics are damning. While 70% of boys participate in regular exercise, reports suggest that the figure for girls could be as low as 31%, with only 12% of 14-year-old girls taking the recommended amount of activity.

The knock-on effect on long-term health, self-esteem, education, and success in the workplace suggest that something has to be done to ensure there are more opportunities for females of all ages in Scotland to embark on a more active lifestyle.

That was why the Scottish Women in Sport charity was launched at the end of 2013, with the aim of educating young girls on positive life choices, breaking down media stereotypes, creating a strong voice to lobby and raise awareness, highlight positive role models, influence decision makers and encourage increased commercial investment into all sports that include women.

Posted on April 1 2014 at 10:25

Tags: women sport
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